Dust off your dancing shoes and get set to rock your best “jig”, because it’s time again to go green at the 13th Annual Miller Lite sham ROCK 2010 presented by Jameson and The Field. That’s right, on St. Patrick’s Day, Wednesday, March 17th, 2010 from 4:00 p.m. until Midnight, we’ll be celebrating the luck o’ the Irish as we roll out those well loved 60,000 square feet of green Astroturf to transform the Gaslamp Quarter into an urban, super chic version of the rolling hills of Ireland! Everybody knows that Emerald is the jewel of the Gaslamp and with two stages of live entertainment featuring everyone’s favorite the Young Dubliners, authentic Irish fayre, get lucky libations and go-go dancers that are hot enough to make even a leprechaun blush, its no wonder that sham ROCK is the Gaslamp’s favorite block party! Get positively Celtic at the main stage with live bands featuring everything from traditional Irish music & step dancers to some of Southern California’s best dance bands and of course, Irish punk rock. You can also bounce to the DJ stage where live DJ’s will be spinning the hottest hip-hop & house music around! Sink your teeth into the cuisine of “Erin go Braugh” as The Field serves up amazing traditional dishes that are sure to bring on your brogue. Speaking of Irish brogue, be sure to order up the perfect pint of green beer from Miller Lite or try a jigger of Jameson Irish Whisky mixed up to concoct a St. Paddy’s Day libation you’ll remember year round. sham ROCK will once again take place on “F” street between 5th and 7th Avenues and 6th Avenue between E and G Streets, in the Gaslamp Quarter. Tickets are $20 in advance and $25 at the door and your wristband into sham ROCK will also get you in and out privileges as well as no cover and food and drink specials at dozens of the Gaslamp Quarter’s hottest nightclubs and restaurants. The only thing that will test your luck is not getting your tickets early because sham ROCK sells out every year! For additional information or to purchase tickets, please contact McFarlane Promotions at 619.233.5008 or visit www.sandiegoshamrock.com.

One important St. Patrick’s Day tradition is the parade. Surprisingly, the original St. Patrick’s Day parade took place in New York City and not in Ireland. Irish soldiers serving in the English military marched through New York City on March 17, 1762. The noisy, music-filled parade was a chance for the soldiers to connect with their Irish roots and fellow Irishmen. Over time, Irish patriotism among American immigrants grew—and the traditional parade evolved to include bagpipes, drums, and dancing. By 1848, several New York Irish aid societies decided to unite to form one New York City St. Patrick’s Day Parade. Today, that parade is the world ‘s oldest civilian parade and the largest in the United States. Each year, nearly three million people line the one-and-a-half mile parade route to watch the procession, which has 150,000 participants and lasts more than five hours from start to finish.

If you are wondering what there is to do in San Diego on St. Paddy’s day, grab your shamrock and check out the festivities over at the St. Patricks Day Parade

youngDubliner

1 oz Irish whiskey
1 oz Irish Mist® herbal liqueur
1 oz light whipped cream

Pour liquor into a mixing glass with ice and stir to chill. Strain into a goblet, top with cream, and serve.

Everybody’s Irish Cocktail recipe

2 oz Irish whiskey
1 tsp green creme de menthe
1 tsp Green Chartreuse®
1 green olive

Stir all ingredients (except green olive) with ice and strain into a cocktail glass. Add the green olive and serve.

Ballylickey Bait

2 oz Irish whiskey
honey
soda water

In an old-fashioned glass, muddle the honey and a little water until it dissolves. Add ice cubes and whiskey and fill with sparkling water. Stir gently and garnish with a lemon peel.

The Blarney Stone

2 oz Irish whiskey
1 olive
1/2 tsp anis liqueur
1/2 tsp triple sec
1/4 tsp maraschino liqueur
1 twist orange peel

Shake Irish whiskey, anis, triple sec, and maraschino with ice and strain into a cocktail glass. Add the twist of orange peel, top with the olive, and serve.

Paddys Girl

4 oz Jameson® Irish whiskey
4 oz Carolans® Irish cream
4 oz Godiva® chocolate liqueur
4 oz chilled espresso

Pour ingredients into a blender filled with crushed ice. Blend until smooth and creamy, and pour into a margarita glass, Sprinkle chocolate shavings on top, and serve.

Presented by Jameson Irish Whiskey and The Field

Saturday, March 17^th, 2012 – 2:00 PM – Midnight

To benefit the Gaslamp Quarter Historical Foundation

It’s been 17 years since the birth of shamROCK and since lucky number 17 falls on a Saturday this year, shamROCK is destined to be the biggest Irish Celebration on the West Coast when over 20,000 Irish revelers hit the streets of the Gaslamp. The 17th Annual shamROCK 2012, presented by Jameson and The Field, will take place on the most sacred party day of the year, St. Patrick’s Day, Saturday, March 17th, 2012 from 2:00 p.m. until Midnight. We are pulling out all the stops for this year’s Celebration as we re-create a 150-foot Irish Pub on the streets of the Gaslamp; turn the streets green with over 80,000 square feet of green Astroturf; and with a lighting extravaganza, transform the Gaslamp Quarter into an urban, super chic version of the rolling hills of Ireland!

Everybody knows that shamROCK is the party of the year, and in 2012 it will live up to the “ROCK” in shamROCK with three stages of live entertainment. The Field Irish Stage will feature the Young Dubliners, Irish Rock, Irish Punk Rock and other Irish favorites. Fifth Avenue and F Street will feature the new Electronica stage with the most sexy, crazy sounds that will trance you into an Irish haze. The final stage will be located next to the 150-foot Irish pub and will play host to over 25 Irish River Dancers and your favorite San Diego and Los Angeles DJs. Dublin will have nothing on our pub, which will have lots of BEER and plenty of Jameson Irish Whisky to concoct any of your favorite St. Paddy’s Day libations.

shamROCK will once again take place on 6th Avenue between E and G Streets, “F” Street between 5th and 7th Avenues, and G Street between 5th and 6th Avenues in the Gaslamp Quarter. shamROCK will have three ticket prices with advance prices starting at $35, increasing to $40 and $45 at the door. Your wristband into shamROCK will also get you in-and-out privileges, as well as, no cover and food and drink specials at dozens of the Gaslamp Quarter’s hottest nightclubs and restaurants. Don’t test your luck, get your tickets now as shamROCK has sold out the last three years and with it leaping onto a Saturday all we can say is, “Erin go bragh!” All proceeds benefit the Gaslamp Quarter Historical Foundation. For additional information or to purchase tickets, please contact McFarlane Promotions at 619.233.5008 or visit www.sandiegoshamrock.com