Miller Lite shamROCK 2010

Presented by Jameson Irish Whiskey and The Field

Wednesday, March 17^th, 2010 – 4:00 PM – Midnight

To benefit the Gaslamp Quarter Historical Foundation

It’s time to get down and get lucky at shamROCK 2010! That’s right, on Wednesday, March 17^th, St. Patrick’s Day, from 4:00 PM to Midnight; the Gaslamp will make its magical transformation into the greenest party this side of Dublin with the return of the Young Dubliners taking the stage! shamROCK 2010 will certainly have enough traditional Irish music and food to get your step dancing on, but we’re also rolling out over 60,000 square feet of green Astroturf, building three stages of live entertainment, hiring the coolest DJ’s, biggest bands and the hottest go-go dancers you’ve ever laid your emerald eyes on! And don’t think we forgot the most important part of your St. Patrick’s Day party; shamROCK has enough green beer, Jameson Irish Whiskey, and traditional Irish fayre from The Field to shake a four leaf clover at!

This year, shamROCK 2010 will take place in the Gaslamp on “F” street between 5th and 7th Avenues, 6th Avenue between E and G Streets and G Street between 5^th and 6^th Avenues in the Gaslamp Quarter. The main entrance is located at 5^th and G Street and with sell out crowds topping over 20,000 attendees for over a decade; you better get your tickets quick!

shamROCK 2010 is rocking the Gaslamp with three stages of live music and killer DJ’s! Kick off all the green action on the Main Stage with Irish Folk Rock from the ShamROCKers from 4:00 to 5:00 PM, then join in and dance a jig with traditional Irish Step Dancers from 5:00 to 5:30 PM and again from 6:30 to 7:00 PM. Don’t get too winded though because The Fooks are up from 5:30 to 6:30 PM with rock-n-rowdy versions of your favorite Irish pub songs! No matter where you are partying during shamROCK, be sure to get back to the Main Stage from 7:00 to 8:30 PM for the world famous and awesomely irreverent YOUNG DUBLINERS! We’ll give you time to wind down from the Irish rock frenzy from 9:00 to 10:00 PM with No Duh, a No Doubt cover band. But bringing it all home is San Diego’s favorite Irish Punk Rock band, the Down’s Family from 10:30 to 11:30 PM. And spinning records all night between sets will be DJ BDP!

Getting down with some killer DJ’s more your thing? shamROCK gives you two amazing stages to choose from The Field or the DJ Stage.  The Field stage will play host to DJ Brent Bartel from 4:00 to 8:00 PM and from 8:00 to Midnight, DJ G*ROY who has residencies at Tabu at the MGM Grand in Las Vegas as well as the Fleetwood and Eden at the Ivy Hotel in San Diego! Or you can head on over to the DJ Stage for some of the best spinning in Socal! From 4:00 to 6:30 PM, DJ BDP will be spinning his own versions of old school hip-hop, mash ups and dirty electro. From 6:30 to 8:30 PM DJ Who will get you moving with electronic, rock and hip-hop beats. Next up, San Diego’s very own DJ Marc Thrasher will spin his innovative blend of commercial, R&B, rock, hip-hop, trance, top 40, disco-funk and new wave. Bringing down the house will be DJ Brent Bartel from 10:30 to Midnight with his hip-hop, house, and mash-ups.

As always, shamROCK will be again offering our designated driver program, with FREE rides home anywhere in San Diego County to anyone with a shamROCK wristband.

Tickets to the greenest party in town are only $20 in advance and $25 on the day of the event and with that, you not only get all the food, drink and entertainment that shamROCK has to offer, but also in and out privileges, specials and no cover charges at over twenty of the Gaslamp’s hottest nightclubs and restaurants. Remember you must get your tickets early because this event will sell out. You can get your tickets in advance by going to The Field located at 544 5^th Avenue between Market and Island Avenue, visit www.sandiegoshamrock.com or call 619.233.5008. Attendees must be at least 21 years old and have proper ID to enter. shamROCK benefits the Gaslamp Quarter Historical Foundation. So grab your favorite leprechauns and get down to shamROCK 2010 to celebrate like only the Irish can!

Remember when you were in elementary school and everyone had to wear green on St. Patrick’s Day unless they wanted to be pinched? Did you ever wonder what this holiday was all about and why you were wearing green? The simple answer is that St. Patrick’s Day is a Catholic holy day of obligation that falls on the anniversary of the death of Ireland’s patron saint in the fifth century. In Ireland, Catholics traditionally attended church and enjoyed a feast afterwards. Since St. Patrick is believed to have used a three-leafed clover to represent the parts of the holy trinity, the shamrock and its bright green color became associated with the celebration. Today, the holiday is widely celebrated–with or without religious obligations.

One important St. Patrick’s Day tradition is the parade. Surprisingly, the original St. Patrick’s Day parade took place in New York City and not in Ireland. Irish soldiers serving in the English military marched through New York City on March 17, 1762. The noisy, music-filled parade was a chance for the soldiers to connect with their Irish roots and fellow Irishmen. Over time, Irish patriotism among American immigrants grew—and the traditional parade evolved to include bagpipes, drums, and dancing. By 1848, several New York Irish aid societies decided to unite to form one New York City St. Patrick’s Day Parade. Today, that parade is the world ’s oldest civilian parade and the largest in the United States. Each year, nearly three million people line the one-and-a-half mile parade route to watch the procession, which has 150,000 participants and lasts more than five hours from start to finish.

If you are wondering what there is to do in San Diego on St. Paddy’s day, grab your shamrock and check out the festivities over at the St. Patricks Day Parade

Drink Receipes Not for the faint.

youngDubliner

1 oz Irish whiskey
1 oz Irish Mist® herbal liqueur
1 oz light whipped cream

Pour liquor into a mixing glass with ice and stir to chill. Strain into a goblet, top with cream, and serve.

Everybody’s Irish Cocktail recipe

2 oz Irish whiskey
1 tsp green creme de menthe
1 tsp Green Chartreuse®
1 green olive

Stir all ingredients (except green olive) with ice and strain into a cocktail glass. Add the green olive and serve.

Ballylickey Bait

2 oz Irish whiskey
honey
soda water

In an old-fashioned glass, muddle the honey and a little water until it dissolves. Add ice cubes and whiskey and fill with sparkling water. Stir gently and garnish with a lemon peel.

The Blarney Stone

2 oz Irish whiskey
1 olive
1/2 tsp anis liqueur
1/2 tsp triple sec
1/4 tsp maraschino liqueur
1 twist orange peel

Shake Irish whiskey, anis, triple sec, and maraschino with ice and strain into a cocktail glass. Add the twist of orange peel, top with the olive, and serve.

Paddys Girl

4 oz Jameson® Irish whiskey
4 oz Carolans® Irish cream
4 oz Godiva® chocolate liqueur
4 oz chilled espresso

Pour ingredients into a blender filled with crushed ice. Blend until smooth and creamy, and pour into a margarita glass, Sprinkle chocolate shavings on top, and serve.